What went wrong with Cracker Barrel's rebrand?
1:57
YouTubeCNBC Television
What went wrong with Cracker Barrel's rebrand?
Social media users aren’t happy about Cracker Barrel’s new logo, calling it “soulless,” “bland” and “generic” since the restaurant chain unveiled it on Tuesday as part of a larger brand refresh. The change is part of a “strategic transformation” to revitalize the brand that started back in May 2024. Under that mission ...
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