Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Amy Soricelli has over 40 years working with job candidates and has honed the art of the job ...

Customer and prospect data is the fuel that runs your Customer Relationship Management (CRM) and direct marketing campaigns, and the internet has enabled marketers to gather far more data than ever ...

Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...