Adidas, Nike, and Reebok would have you believe that purchasing their products will change your life. Is that just marketing convincing us that the shoe-makers are smart, or is there more behind the ...

Fitasy is set to transform the footwear industry with new technology that democratizes access to custom-fit shoes—improving comfort, reducing waste, saving customers money, and helping prevent common ...

The Vietnamese first physical shoes applying NFC technology launched in June 2022. The product has received numerous positive feedbacks as well as support from the running community, with over 50,000 ...

DMT Cycling is providing an NFC feature in its special edition shoes with a tag from Avery Dennison leveraging an ICE Key chip to identify cyclists and their health needs. Technologist Roberto ...

SAN DIEGO — Running has been around as long as there’s been something that could chase humans, but racing isn’t quite as old. The first documented race was about 1000 years ago. But over the last ...

New perk: Easily find new routes and hidden gems, upcoming running events, and more near you. Your weekly Local Running Newsletter has everything you need to lace up! Subscribe today. Running shoes ...