AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in ...

AppLovin is transforming into a pure-play software company, leveraging its AI-driven AXON platform to disrupt digital advertising beyond mobile gaming. The company’s advertising segment is the primary ...

A federal judge has ruled that Google is a monopolist in online advertising. The New York Times reported on Thursday that Judge Leonie Brinkema of the US District Court for the Eastern District of ...

“I’m trying to find holiday gifts for my sisters. I open a bunch of tabs, I want my wife’s advice.” That’s Browser Company CEO, Josh Miller, in his company’s latest ad for its new AI browser, Dia.

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

As content creators, aggregators and distributors continue to finagle their respective paths around the constantly changing video-consumption desires of global audiences, the race to monetize content ...

Graze, a startup that lets people build and monetize custom feeds for Bluesky’s social network, has attracted new capital. Pre-seed investors, led by Betaworks and Salesforce Ventures, have invested ...