The wait is over -- and organizers say that the time is right -- for professional softball to make its biggest push yet into a surging women's sports market with the launch of the Athletes Unlimited ...

When Softball On SI launched in April 2025, it was a little late to the college softball party, but it was able to gain ...

The Athletes Unlimited Softball League (AUSL) is officially set to debut in early June and the women's professional softball league now has major investor: Major League Baseball. MLB and the AUSL ...

The track record may be “spotty.” But after a summer of sold out games in Rosemont, league reps think women’s pro softball has staying power. “What is it not about softball?” replies Megan Faramio, a ...

Major League Baseball is investing in Athletes Unlimited to support its softball league that will debut next month, its first comprehensive partnership with a professional women’s sports circuit. MLB ...