Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

Small business owners everywhere, take note: Navigating the digital world requires more than just posting content and waiting for magic to happen. Here are the top eight blunders that could be ...

You could have the greatest startup idea in the world, but it’s not enough to grow without the right marketing strategy. According to IBM Institute for Business Value, 80% of small businesses in India ...

Discover six crucial tips for launching a successful small business during economic downturns. Navigate tough times with strategic planning and smart decision-making.

Evolving customer habits and technology advancements necessitate a shift beyond traditional marketing to more advanced strategies for small businesses. Personalization and conversational marketing are ...