Strategic planning involves considering potential internal and external impacts on the organization and then mapping out an approach to deal with these impacts. From a marketing standpoint, ...

A strategic sales and marketing plan outlines specific customer markets a business will target with a sales and marketing campaign.It also delineates tactics the business will use to reach target ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

SAN FRANCISCO, CA – 17 January, 2026 — SimplyDepo, a provider of field sales and distribution management software, released an overview of its recommended field sales strategy framework for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Within every challenge lies opportunity, as the saying goes, and that’s certainly true in ...

If a single insight could sum up the case for strategic planning in higher education, it would be the Stoic philosopher Seneca’s observation that, if you don’t know which port you’re sailing to, “no ...

This is a revised column from one that Dr. Chaman Jain, the editor of the Journal of Business Forecasting (JBF), recently asked me to write. It discussed the relationship between strategic and ...