Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

The alignment of sales and marketing teams is not just beneficial; it's essential. As business development leaders, we recognize the critical role this synergy plays in annual planning. By focusing on ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Getting your sales team on board with your strategy shouldn’t be an afterthought. Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor ...

Before the morning pipeline call, a sales leader opens the dashboard to check each team's forecast confidence. Insights from last week's calls were used to ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

Traditional, complex strategic planning doesn’t suit modern entrepreneurs. Instead, focus on a lean, agile and actionable strategy that you can start implementing in days, not quarters. Define where ...