As we all know, the marketing mix consists of Product, Place, Promotion and Price. From the outset, people believe marketing is simplistic, especially when you segregate it into those 4 main parts.

Entrepreneurs far and wide say that one of their greatest rewards is the ability to solve a customer's problem. As no ordinary entrepreneur, you can accomplish this and come to their emotional rescue, ...

Sales promotion for companies is all about the ways the company markets the product or service it is touting in order to make money. It's often tied to new product launches, explains Inc. magazine.