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Opinions expressed by Entrepreneur contributors are their own. This year marks the start of a fresh decade, meaning it’s a blank slate, so why not jazz up your marketing mix? What you’ve been doing is ...

Search Engine Journal uses the information you provide to contact you about our relevant content and promotions. Search Engine Journal will share the information you provide with our partner, who will ...

As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

I was a skeptic at first when the idea was mentioned to me. But when I started to look at SMS marketing, I realized that with the right frequency and messaging, it can be a highly effective method of ...

Buzz (or ding)! A new text (SMS) message lights up your phone, and you see it’s from a brand you recognize. In most cases, whether you click the link or type “stop” depends largely on how that message ...