What is multimedia selling? It”s a sales symphony on CD-ROM. It”s video, graphics, animation, text and sound offering a more powerful sales presentation than each alone could achieve. One of its ...

Marketing and sales presentations are often augmented with multimedia tools. The most common multimedia presentation tool is Microsoft PowerPoint. Using a multimedia presentation tool can be a way to ...

We journalists live in a new age of storytelling, with many new multimedia tools. Many people under 30 don't even realize it's new. For them, it's just normal. This hit home for me as I was sitting ...

Assessment methods, especially in the first year of study for those students who have not arrived at university through the traditional route, can impact heavily on the attainment gap within a mixed ...