JACKSONVILLE, Fla. — Winn-Dixie Stores here is scheduled to launch a major marketing campaign today in parts of Louisiana and Mississippi based on the tag line, "Local flavor since 1956." The campaign ...

Hummingbirds is a female-founded startup that connects hyperlocal content creators with brands that reward them for sharing products with their small and highly engaged communities via social media to ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

In recent years, there’s been a noticeable shift in how small and midsized businesses (SMBs) approach marketing. After years of outsourcing to large, impersonal service providers, many are ...

The landscape of retail is undergoing a rapid, technology-driven transformation. No longer are generic vending machines simple dispensers of pre-packaged goods; the new generation of automated cotton ...

Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...