Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates.

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

The Google Advanced Data Analytics certificate builds on the foundational Google Data Analytics certificate. Learners explore advanced data analysis techniques, predictive modeling, machine learning ...

The data-driven world is transforming how organisations plan and execute their strategies. Numbers now influence everything, from sales to audience targeting, and the volume of data keeps growing as ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. We are all swimming in an ocean of data. Every click, every ...