Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

For anyone interested in starting a digital advertising agency, Megan Clasen has award-winning advice. With a digital advertising career spanning more than a decade, Clasen has been steadily carving ...

Social media, AI-generated content and visual storytelling have taken centre stage, signalling a major transformation in how ...

In “The High Cost of Losing Elections” (Inside View, June 26), Andy Kessler claims there is little transparency to digital spending in political campaigns. On the contrary, with many campaigns raising ...

A typical digital-ad campaign for a single brand can produce hundreds of tons of carbon dioxide. Brands like Heineken, Nestlé, and Toyota are figuring out how to reduce those emissions. This article ...

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science ...

WASHINGTON — The Biden campaign hopes voters who aren’t yet paying attention to the presidential race will watch at least some of Thursday's debate, but it’s not taking any chances. Campaign officials ...

Here are some good reasons to cancel or delay your digital marketing campaigns — before it's too late. The Sept. 8 passing of Queen Elizabeth II prompted many UK brands to suspend their email, SMS, ...