Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Everywhere you turn nowadays, people bring up design thinking as the panacea to invite customer experiences into the game. The 2017 EY report “Demystifying design thinking: becoming part of the ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

The Build a Better Book project emphasizes a human-centered design thinking approach, in which participants first need to better understand the specific needs of their end users. The Design Thinking ...