When a business opportunity presents itself in another country, you need to be ready. Part of that preparedness is knowing and understanding cultural differences. Business News Daily points out that ...

Cross-cultural psychology is a branch of psychology that explores the similarities and differences in thinking and behavior between individuals from different cultures. Scientists using a ...

Cultural contexts can make or break your customer experience. Does your client portfolio include customers from abroad or do you expect it to in the future? If so, it’s important to apply cultural ...

Psychology aims to understand universal aspects of mental experience. When a cognitive psychologist talks about categorization, decision making, or reasoning, statements are usually made about the way ...