Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

“After a few weeks, my teeth feel smoother and my gums look healthier,” one reviewer raves. “Definitely a reliable, ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could ...

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

Ken Paxton secured a settlement with Crest toothpaste's makers to modify children's toothpaste packaging to accurately display the advised amount of toothpaste for kids.

CINCINNATI--(BUSINESS WIRE)--Teeth lose density over time, which can lead to decay that wears them down, but there are simple steps you can take to help avoid this. Today, Crest – the #1 Toothpaste ...

Dedicated at Procter & Gamble in Cincinnati, Ohio, on April 3, 2024, and Indiana University in Bloomington on April 4, 2024 The history of toothpaste extends back to ancient times in Egypt.