Jason Parker has been at CNET for nearly 15 years. He is the senior editor in charge of iOS software and has become an expert reviewer of the software that runs on each new Apple device. He now spends ...

A canceled family vacation or a compromise of grandma's house instead of a crowded amusement park might yield a pout, a couple of eyerolls, or maybe even a few stomps. That’s understandable.

Although digital methods have become more popular, direct mail is still a viable way to reach your customer base. One inexpensive option is sending postcards printed with promotional info. The good ...