Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Picture this: It’s late 2022, and tech layoffs are ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Writing and editing? Check. SEO knowledge? Check. Content ...

Do you want to create more engaging content for your audience? Find out what a content marketing matrix is and how to use it. According to the Content Marketing Institute’s Video & Visual Storytelling ...

Check out these content marketing trends you’ll want to have on your radar as you strategize for a successful 2023. A triage of increased consumer demand, search and content convergence, and AI ...

As marketers, we love to explore emerging strategies and trends to stay ahead of the curve. However, what’s relevant and effective is always changing, despite countless case studies and think-pieces ...

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. To sum it up, content marketing is ...

Master these five skills and you’re well on your way to creating content that grabs attention and turns prospects into buyers. I love formulas for writing for two reasons. First, the best formulas are ...

Educating others through content has a profound emotional effect on readers. And in the business world–where trust is currency–brands can harness their content as a powerful sales force. This is ...