For about a decade, media executives have heavily invested in live sports as the primary value proposition for consumers to keep subscribing to traditional pay television. While tens of millions of ...

Cable television transformed how Americans consumed entertainment, news, and sports, offering alternatives to the limited broadcast networks of the mid-20th century. Many of the earliest cable ...

Versant, the new home for NBCUniversal cable networks being spun off from Comcast, will use USA Sports as the umbrella brand and division name for sports programming on USA Network and Golf Channel.