Apple’s low-cost moves are both surprising and particularly compelling right now at a time when most companies are being forced to raise their prices.

AAPL unveils MacBook Air and Pro with new M5 chips and AI gains as Mac sales slip and competition from Lenovo, HP and Dell intensifies.

Macworld explores 15 Apple ecosystem features that enable seamless integration between iPhone, iPad, Mac, Apple Watch, and Apple TV devices. Key capabilities include Handoff for continuing tasks ...

Apple has partnered with brain-computer interface maker Synchron to develop tech that lets consumers control devices like iPhones with their thoughts, according to a report by the Wall Street Journal.

Apple is getting into the brain-computer interface (BCI) business, reveals a press release from New York-based startup Synchron. The idea is to enable people with limited mobility to use iPhones, ...

Apple needs more revenue from Wearables, and new artificial intelligence (AI) smart devices could build positive buzz for this tech stock.

Apple is collaborating with brain-computer interface company Synchron to develop technology that lets users control devices using neural signals. “This marks a defining moment for human-device ...

Apple is boldly embracing brain-computer interface (BCI) technology to enable users to control its devices using only their thoughts—a novel frontier for the company. Earlier this week, it was ...

Some users signing up for AppleCare One have found that eligible devices don't always appear as expected, or show a warning that a device check is required. Here's what you need to do. AppleCare One ...